When we change our messaging, we can tell a different story and shift from harmful narratives and beliefs to those that create connection, collaboration, and, ultimately, better programs. In this session, we explore why messaging challenges are happening, how they shape the realities we experience every day, and what we can do about it. You will hear about SPARC (Supporting People and Animal Relationships for Change) and the program’s messaging principles and practices that can help us do our most impactful work for people and animals.
Alison Fotsch Kleibor, CAWA, President & CEO, Wisconsin Humane Society
Brad Shear, CAWA, CEO, Potter League for Animals
Hanna Lentz, Co-Founder, Impact by Design (IbD)
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