Director of Development

Rockingham-Harrisonburg SPCA

Job Description

DUTIES AND RESPONSIBILITIES

Fundraising:

• Major, Corporate and Annual Gift Solicitation (Face to Face) Annual Financial Goal: $TBD

• Oversight of Special Events and Community Outreach efforts

• Staff Management (1.5 FTE & RHSPCA Volunteers)

• On-line/Direct Mail Solicitations and oversight of the Constituent Records System

• Develop and execute the yearly fundraising plan to meet the short/long-term revenue goals

• Create/manage the Annual Development & Marketing Budget, Task and Event Calendar

• Oversee the execution of direct mail and online fundraising appeals

• Create a business sponsor program to generate ongoing revenue

• Oversee donor acknowledgement, recognition and development efforts.

• Responsible for pre- and post-award grant management, including seeking out grant funding opportunities, writing and applying for grants, data collection and reporting.

• Create and manage email marketing programs for the four constituencies: staff/volunteers, donors, prospective donors, community education

Marketing:

• Communications and marketing plans that incorporate social and print media, newsletter and email blasts, and advertising to generate financial support and increase public awareness about RHPSCA’s mission and programs

• Create and implement Marketing plan to achieve RHSPCA goals

• Maintain and manage the RHSPCA website, Facebook page, Instagram and other social media outlets.

• Oversee the publishing of the quarterly newsletter (in partnership with the executive director)

• Manage the social media program, including designing an effective social media effort that promotes RHPSCA programs, activities and events. Employ interns (or paid staff) to assist.

• Create promotional and print materials in cooperation with RHPSCA staff that highlight the organization’s mission, programs (intake diversion, community cats, foster, volunteer, adoptions).

• Oversee the volunteer Marketing Committee, including establishing and facilitating meetings, producing materials, and identifying, recruiting and training new volunteer leaders.

• Produce an annual report, presentations and other print materials.

• Assist in creating general publicity and public relations materials, including media releases, op eds, and TV and radio scripts or talking points.

Staff Oversight:

• The Director of Development will oversee one full-time and one part-time employee as well interns and volunteers to accomplish the department’s goals.

• Maintain staff schedule, review, and approve timecards and PTO requests. Hire, train and develop staff, interns and volunteers.

• Set goals, monitor performance, conduct evaluations while providing meaningful feedback

Budget and Planning:

• Participate in budget planning, monitor expenditures including payroll and department expenses.

• Participate in strategic planning and contribute towards big picture organizational goals.

• Ensure adherence to budget and conserve finances whenever possible.

Organizational Expectations include:

• Model and promote a culture that is professional, welcoming, collaborative and free of judgment.

• Facilitate learning to promote staff (and volunteer) growth and development.

• Ensure legal compliance and perform duties in a manner which encourages attainment of RHSPCA goals.

• Implement industry best practices and organizational policy.

• Ensure adherence to the RHSPCA style guide standards for all internal and external communications.

KEY PERFORMANCE INDICATORS:

• Total Number of Donors giving in the CY

• Total $s Given in the CY

• Total number of gifts in CY

• Growth of social media platforms

EXPERIENCE, ABILITIES AND QUALITIES REQUIRED:

● Bachelor’s degree + 5 years' work experience and minimum of three years' experience managing staff.

● Experience with at least three of the following: Annual/Major Gift solicitations, donor stewardship, fundraising events, on- line fundraising, direct mail fundraising.

● Social media and marketing experience, preferably with an animal welfare agency.

● Experience in working with, and managing, volunteers is highly preferred.

● Well organized with good writing and public speaking skills.

● Proficiency in Google Workspace.

● Experience in the non-profit sector, particularly in the Development field, is preferred.

COMPENSATION:

This is a salaried position offering a competitive pay scale of $70,000 - $75,000, based on experience. After a period of employment (90 days), the Director of Development is eligible for health benefits and PTO.

NATURE OF EMPLOYMENT:

The Director of Development is an exempt position, which generally requires a minimum of 40 hours per week.

This is a full time job