While we work hard to drive people to adopt, the majority of pets still come from other sources. Here you'll find the tools you need to attract more pet adopters, find new audiences for pet adoptions and create successful adoption experiences. Related articles Delivering the right message Since 2009, the Shelter Pet Project’s upbeat ads have helped normalize adoption All in good time Trial adoptions can pave the way to more and better matches Empty shelters, full houses Foster care moves center stage in the age of COVID-19 Baskets score adoptions Idaho nonprofit helps ‘sweeten the pot’ for harder-to-place cats A topping of pupperoni Upstate New York shelter teams with local pizzerias to promote adoptable animals Phoenix ... rising Pooch survives being shot and losing a leg before finding a new home Little card, big message Shelters can turn kennel cards from a basic necessity into a marketing tool It’s a small world after all Shelters are stepping up care for their little guys Load More Additional resources From crisis to kindness: Helping dogs adapt to life in a home