Helping Sanctuaries Be Seen: Practical PR Strategies That Build Support

Orange Orchard PR

In the training, Ripley will share practical PR and earned media strategies that sanctuary teams can implement right away, without relying on paid ads or chasing social media algorithms. Key takeaways will include:
• Budget-friendly PR strategies that help sanctuaries increase visibility
• How to position your sanctuary as a trusted resource in your community
• Storytelling approaches that attract donors, volunteers and long-term supporters
• Simple outreach tactics that build consistent media attention over time

Event Location | Knoxville, Tennessee

Event Date | February 24, 2026 - 1 to 3 pm