Ripley PR to host free AMPLIFY GOOD workshop to help nonprofits fundraise and grow
Ripley PR
The workshop is open to area nonprofit organizations in East Tennessee that want to increase awareness and strengthen fundraising through strategic public relations. Space is limited to 100 nonprofits, and advanced registration is required. Nonprofits interested in attending must apply here by Feb. 20, 2026, as applications will be reviewed and accepted organizations will be notified in advance.
AMPLIFY GOOD will feature hands-on training led by Heather Ripley, founder and CEO of Ripley PR, along with senior members of the Ripley PR team. Attendees will gain direct access to award-winning PR expertise and learn practical strategies they can immediately apply to improve visibility and donor engagement.
Backed by global recognition and industry awards, Ripley PR delivers proven media relations expertise to nonprofits and purpose-driven organizations.
Workshop topics include:
PR strategy planning tied to fundraising goals
Media interview preparation for nonprofit leaders
Messaging frameworks for mission-driven storytelling
Visibility in AI-driven search platforms
Ripley PR has worked with dozens of nonprofit organizations and global foundations, helping them raise awareness, build credibility and support long-term fundraising initiatives.
“Many nonprofits are doing incredible work but don’t always have the time or training to share their story in a way that reaches the right audiences,” said Ripley. “AMPLIFY GOOD is our way of giving back to the East Tennessee community, sharing what we’ve learned so organizations can strengthen their messaging, build credibility, and turn visibility into stronger donor support for their mission.”
The session will be highly interactive, allowing participants to ask questions, share challenges and receive real-time feedback.
Attendees will gain:
Clear next steps to improve nonprofit visibility
Stronger messaging to support donor trust and fundraising
Practical guidance they can apply immediately
Feedback and insight from Ripley PR senior members
Eligible organizations must be Knoxville-area 501(c)(3) nonprofits, operating for at least three years, with an annual budget between $250,000 and $3 million, and able to attend in person.
Due to limited space, applications will be reviewed and accepted organizations will be notified in advance.
As an added benefit, the first 20 approved registrants will receive a complimentary 10-minute communications audit with a Ripley PR senior member, conducted immediately after the workshop.
“When nonprofits understand how to communicate their impact effectively, it doesn’t just lead to more visibility, it leads to stronger fundraising and greater sustainability,” Ripley said.
To learn more or to apply for AMPLIFY GOOD, visit: https://www.ripleypr.com/blog/nonprofit-workshop/.
Event Location | Maryville, Tennessee
Event Date | to
