From Brand X to Brand Wow! How crafting your brand identity can help you achieve your mission
This is an archived session from 2019.
There are thousands of animal welfare organizations in the world. What makes yours unique? What makes your mission worth supporting? Do your donors and supporters know the answers to those questions as well as you do? "Branding" can sound like a mysterious piece of corporate jargon, unrelated to the life-and-death issues animal shelters and rescues face every day. But in fact, when your brand is executed in a thoughtful, consistent and powerful way, it can help you garner the community support you need to accomplish your mission. This session will cover the basics of successful branding, from visuals to voice, helping you figure out how to shout your identity from the rooftops in a way that will make your supporters proud to stand with you.
Presenters
- M. Carrie Allan | Senior Vice President of Communications and Brand
- Jennifer Toussaint | Chief of Animal Control at the Animal Welfare League, Arlington County
to Marketing/Fundraising Level 1
