two men gather behind a podium and look at a laptop screen
Photo by Cheryl Gerber/AP Images for the HSUS

As Animal Care Expo continues to grow in terms of both attendance and exhibitors, make sure to keep your logo and message in front of all attendees.

Increase booth traffic and generate high quality leads and interactions with sponsorship activities designed to enhance your presence and visibility to thousands of people in the fields of animal care, rescue, control, protection, and emergency response.


Round Tables and Breakfast

Day one - SOLD    
Day two - $20,000

Help to give attendees the opportunity to sit with a small group of peers to share ideas on a variety of topics from the field of animal sheltering and rescue. The sponsor will welcome the attendees to the round table discussion and breakfast and will have up to 3 minutes to address the crowd. Your material will be shown on the large screens during the session. You’ll also close the session and end it with an invitation to visit your booth.

Welcome Session and Hosts


Wednesday, 3:30 pm – 5 pm

Kitty Block, President, and CEO of the HSUS, will open the welcome session with a motivating speech and generous acknowledgment of the welcome session sponsor. The welcome session will continue with a lively presentation on a topic of current interest to the animal care field. Your sponsorship will give you the opportunity to address the full audience (up to 3 minutes), as well as special recognition on signage at the event entrance. By sponsoring the Expo welcome session, your company or organization will gain high visibility at Expo’s largest event. Your team is invited to welcome all attendees as they arrive at Expo. A photo op banner is near registration for more networking fun!

Keynote speaker


We’re thrilled to share that Dr. Kwane Stewart will be the keynote speaker at Animal Care Expo 2024, May 15-18, in San Antonio, Texas!

A practicing veterinarian for over 20 years and CNN’s Hero of the Year 2023, Stewart is co-founder of Project Street Vet, a nonprofit that provides free veterinary care to the pets of people experiencing homelessness. Dr. Stewart will kick off Expo’s welcome session on Wednesday, May 15, with a message of hope and inspiration you won’t want to miss!

Your company’s representative will be given 3 minutes in the main stage welcome to address the entire Expo audience and introduce Dr. Stewart. As a top sponsor, you will be recognized on attendee communications, the website, and signage.

hal sparks at animal care expo 2024

Entertainment Sponsor - Hal Sparks


Hal Sparks is a dynamic multi-talent known for his work as a stand-up comedian, actor, podcaster, radio host, political commentator, musician, and more. His show, Mega Worldwide, which started at the onset of the pandemic, has amassed 5 million views with its unique blend of political commentary, comedy, and "radical optimism." Sparks gained fame for his groundbreaking role as Michael Novotny on Showtime’s Queer as Folk, depicting pivotal moments in LGBTQ+ television history. Beyond the screen, he tours with his hard rock band ZERO1, showcasing his musical versatility alongside icons like Gladys Knight and Smokey Robinson. Sparks' early career began in Chicago at The Second City and led him to become the youngest game show host on TV. His diverse career includes a memorable role in Dude, Where's My Car? and hosting E!'s Talk Soup.

Hal will be performing for 25 minutes during the welcome session. Your company has the opportunity to introduce Hal to our entire Expo audience!



HSUS is committed to supporting individuals working to strengthen the wellbeing of animals. Conference scholarships are offered to ensure the widest possible representation at the conference. Non-profit and municipal organizations selected will receive up to $3,000 each to send two or more staff and/or volunteers to the in-person conference. Funds will go toward the cost of conference registration and travel and hotel expenses. As a Conference Scholarship Sponsor, you will help promote participation and reduce barriers for delegates wishing to attend the 2024 Animal Care Expo. Scholarship sponsorship must be reserved no later than September 5, 2023.

Main stage session


Thursday, 3 pm - 4:30 pm

The main stage session focuses on an emerging hot topic impacting animal welfare. You will be recognized as the sponsor bringing together insights and groundbreaking content. Sponsorship will give you the opportunity to address the assembly (up to 3 minutes). There are no competing events during the main stage session.

Workshop Tracks

$7,500 per track

Be the sponsor of a track that aligns with your mission and goals. Track sponsors are clearly identified on the Expo website and in the conference app. Your sponsorship includes track-specific logo placement and recognition, a slide naming your company as the track sponsor before all track sessions. Option to have a QR code on the session slide recognizing sponsorship. QR code links may not promote events or be used for fundraising. Links subject to approval by HSUS. 2024 tracks include:

  • Access to Care - SOLD
  • All Animals Big and Small
  • Behavior
  • Career Skills
  • Cats - SOLD
  • Engage for Change - SOLD
  • Field Services - SOLD
  • Leadership - SOLD
  • Marketing and Resources - SOLD
  • Progressive Programs - SOLD
  • Shelter Operations - SOLD
  • Veterinary Medicine - SOLD

Spotlight on Inclusion Workshops


Spotlight on inclusion workshops focus on increasing equity in access to care services, community-centric programs and community-based solutions inclusive of underserved, underrepresented and historically marginalized communities; and on creating a more diverse, just and fair animal welfare movement. Spotlight sessions are woven through the program and across various tracks. Your logo will appear next to the inclusion workshop sessions on the website, app, and on the workshop welcome slide.

Spotlight on Fundamentals Workshops


Workshops are selected in various tracks that bring back the basics!

Spotlight on Global Workshops


Spotlight on global workshops focus on exploring animal welfare issues and topics from an international perspective, considering information and experiences of people and organizations not based in the United States. Spotlight sessions are woven through the program and across various tracks. Your logo will appear next to the global workshop sessions on the website, app, and on the workshop welcome slide.

Learning Labs

$6,000 per learning lab

Learning labs offer a full day of in-depth instruction. Your organization will be recognized through signage, in the app, and in the pocket guide as the sponsor of a learning lab. You also have the option of addressing the learning lab audience for 2 minutes at the beginning of the session. Topics to be announced in the fall of 2023.

Exhibit Hall Session


The Expo Hall Theater Area is the ideal forum to host 30-minute educational sessions presenting your products or services to an interested audience of animal care professionals and volunteers. Your educational session will be available live in the exhibitor theater for all attendees to see. Located in the exhibit hall, each session will be approximately 20 minutes plus 10 minutes for Q&A. You choose the speakers and topics!

Coffee Chats


Back by popular demand - coffee chats offer informal conversations over breakfast on Saturday morning. Hot topic discussions are led by a content expert. This casual setting is a great way to build professional connections with those who have similar interests. Your logo will appear on the website and on all coffee chat signs.

Meeting Rooms

$2,000 per room per day

If you are interested in holding private meetings, staff functions or meetings with customers, meeting space is available to rent for $2,000 per day (8am – 5pm). All room set ups, audio-visual and food/beverage are the responsibility of the sponsor.

Attendee essentials

Expo conference bag


Every attendee will be carrying the stylish and sturdy conference bag prominently featuring your company’s logo. These functional bags are used long after the conference ends. The bag will be co-branded with your logo and HSUS.



Enhance your brand's visibility with the Expo lanyard sponsorship! By sponsoring the lanyards distributed to all full conference attendees at registration, your company logo will be prominently displayed alongside the HSUS logo. This guarantees unparalleled brand exposure throughout the duration of Expo, placing your brand front and center in the minds of nearly 3,000 attendees.

Animal Care Expo App


Engage with attendees seeking solutions by sponsoring the Expo App! Your logo is displayed when the app starts, and you receive a banner ad placement within the app and two push notifications during Expo.


Welcome social


The Networking welcome social offers an energetic environment for renewing relationships, making new contacts and catching up on developments in the field. Dinner will be set up throughout the exhibit hall and includes one ticket for beer, wine, or soda.

Expo Party


The conference fun continues at the Expo Party! All attendees are invited to dance the stress away, sip on cocktails, and enjoy delicious bites.

Exhibit hall happy hour


Help attendees celebrate a full day of learning by sponsoring happy hour. Your company will be recognized through branded signage at the bars and food stations throughout the Expo Hall!

Lunch in the Exhibit Hall

Thursday - SOLD
Friday - $5,000

With the exhibit hall opening at lunchtime, make sure to help keep attendees on the floor with this great sponsorship. Make a strong impression at these popular and energetic times for renewing relationships and making new contacts. You’ll be recognized through signage and announcements as well as an app reminder alert to all attendees.

Learning lab lunch


Learning labs are full day in-depth workshops designed to fully explore current issues. Give everyone a break from intense learning by sponsoring the learning lab lunch.

What’s in the Treat Jar? Traffic Building Game


Each participating exhibitor in the What’s in the Treat Jar? game receives a jumbo dog bowl full of fun items to place in your booth. Attendees will visit your booth to guess the number of cat toys, dog treats, tennis balls, poo bag rolls, or leashes in your bowl. Participants will enter their answers into the app, and those with the closest guesses win! Participating exhibitors are asked to supply a prize to be displayed in their booth.

Expo Dog Park


Trade shows can be notoriously tiring. Help attendees take a fun break in the Dog Park on the Expo show floor. People will congregate, take photos of the sponsored branding and this will extend your marketing reach! Benefits include:

  • Logo on listing in program
  • Logo on dog park sign
  • Ad space in dog park
  • Inclusion in exhibit hall game

Expo Cattery


Who doesn’t want to spend some time relaxing with purring cats? Your sponsorship of the Expo Cattery gives attendees a chance to spend some time sittin’ with kittens! Benefits include:

  • Logo on listing in program
  • Logo on cattery signs
  • Inclusion in exhibit hall game

Expo Kindness Kits


Expo 2024 is excited for the opportunity to give back to the San Antonio community by partnering with local organization, Haven for Hope. A place of hope and new beginnings that serves over 1,600 people daily, Haven for Hope coordinates and delivers an efficient system of care for people experiencing homelessness in San Antonio.

Knowing many individuals experiencing homelessness will not want to seek shelter without their furry friend, they have removed this barrier with their kennel services program. Their kennel program provides shelter, food, toys, blankets, vaccinations, and veterinary services to further the goal of keeping people and pets together, and that’s a mission we are all about!

Expo attendees will have the unique opportunity to assemble kindness kits in our Exhibit Hall for human and pet residents alike!

Fun Ribbon Station - NEW


Attendees can choose from a variety of fun ribbons – sponsored by your organization! The ribbon station can be placed near registration or in your booth. Ribbons include great conversation starters! Top Dog, Let’s Paw-ty, My BFF is Furry!

Advertising and wayfinding

Expo aisle signs


By sponsoring the numbered floor sticker aisle signs in the exhibit hall, your company logo, booth number and design will be prominently displayed where it simply cannot be missed! Featured on floor stickers at each aisle, your message will reinforce your brand and drive traffic to your booth as attendees navigate the exhibit hall – guaranteed impressions and branding to thousands of attendees!

Pocket Guide


Your company will be highlighted in the pocket guide, which is used by all attendees. Sponsorship includes a half page ad.

Floor Stickers - your logo on 5 directional floor stickers


Prominently display your logo on directional floor stickers to lead attendees to key Expo areas. These signs help attendees navigate through the exhibit hall and are constantly being viewed.

Directional Signs


Your company artwork on the entire back side of three directional meter boards (1 meter wide, 8’ tall)

App banner ad


Your banner ad appears on the app used by the majority of attendees at Animal Care Expo!

All Animals Marketplace Ad


All Animals, the member magazine for the Humane Society of the United States, reaches more than 1.1 million people per issue. 65% of All Animals readers own at least one dog and 57% own at least one cat. Your 1/9-page ad will appear in the 2024 spring issue of All Animals – cited by members as a top benefit! Space must be reserved by December 31, 2023 and must be approved by HSUS.

HumanePro Ad


Place your 300x250 block ad on the Expo pages of for 3 months. With an average of 38,500 unique monthly views – you are sure to be seen by the right audience!

Expo Bag Swag


Your company’s tangible swag will be distributed to all conference attendees. Such items could include gift cards, product samples or other fun goodies. Fliers are not permitted as bag swag. You will need to provide a quantity of 2,500. Item must be approved by HSUS.

Virtual Tote Bag


Show your commitment to the environment by creating your very own marketing piece that will be available in HumanePro’s virtual tote bag! Create a PDF insert that fits your message.